The United States (and other societies in cross-cultural comparision): Women who voluntarily submit their bodies for aesthetic surgery.

This ethnographic case is about of the how the medicine and business generate controlling processes in the shaping women`s body, that is to say, if the women submit their bodies for aesthetic surgery, mainly surgery of breast implants, this choice it was voluntarily or her decision has been influence for the culture controls or “mind colonization” as called Coco. In this research, the people who are involved are American women, there are a lot of women of this country that choose to have surgery of silicone-gel breast implants, because the social message that they have internalized is that have a small breast is to be in some way deviant and this deformities are really a disease. In a quotes with a past president of the American Society of Plastic and Reconstructive Surgery said that this effect is resulted of the patient`s feelings of inadequacies, lack of self-confidence, distortion of body image, inter. And it is for that, that the cosmetic surgery it is necessary to the patient`s psychology health. It is the same society that controlling this process trough that their internalization of the message social, in a subtly way, the women are indoctrinated to recognize and desire a certain kind of beauty presents and interesting possibility, and they feel they are making the decision for their own. All this process responds to the logic of capitalism,and it operates by controlling information and the creation of speech that began with the idea of you don´t must have a small breast if you want keep your husband, attract men, etc. There are femisnist research that are doing something for break this control process, but for the author of this paper, the free choice is only an illusion…